EVA Awards: Silver Medal for the opening ceremony of the International German Gymnastics Festival 2009

The much-coveted EVA Event-Award is offered by the ‘Forum Marketing-Eventagenturen’ for outstanding marketing events and live-communication measures. The prize is awarded to events at which marketing contents are put into effect in a particularly experience-oriented and successful manner. This year the EVA Awards ceremony took place on 20^th November 2009. In the category of ‘public events’, the opening ceremony of the International German Gymnastics Festival 2009 came in second. The ceremony had been commissioned by the Tourism + Congress Plc of the City of Frankfurt am Main. As organiser of the event, McCann Momentum entered the show into the competition and, in close cooperation with FLASH ART, staged an opulent multimedia show in the middle of the River Main. The breathtaking choreography of water, acrobatics, video, laser, light, pyrotechnics, flames and music convinced the jury of the EVA Awards. As one jury member said, ‘The opening ceremony of the International German Gymnastics Festival merged the venue of the event, Frankfurt am Main, with the popular sports of gymnastics, and thus created an extraordinary concept.’ After receiving an award for the event ‘100 Years of Storck’ in 2003, FLASH ART has thus been awarded for the implementation of an event for the second time. On the seven consecutive days of the gymnastics festival, 1.5m visitors were enthralled by the largest water spectacle ever produced in Europe. FLASH ART is proud to have participated in this great event and would like to thank all those involved.

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